Navigate tough customer questions this season with confidence. Learn practical strategies to explain crop challenges, address pricing concerns, and build trust at your farm stand or market.
Event Details
When:May 27, 2026
(12:00 PM-1:00 PM ET)
Registration deadline:May 27, 2026
12:00 p.m.
About the Live Webinar
Farm market customers are asking tougher questions this season, and growers are feeling the pressure. Low fruit yields, higher prices, and limited variety are shaping challenging conversations at farm stands, markets, and online. This one-hour live webinar features a panel of experienced fruit growers and farm market owners sharing practical strategies for communicating production realities, setting clear expectations, and maintaining customer trust and loyalty. Designed for those managing pick-your-own operations, farm stands, or diversified markets, the session offers real-world insights and ready-to-use language to support meaningful customer interactions throughout the season.
This event is being offered at no charge to participants.
Registration is required to receive the link to access the webinar.
A link to the recorded webinar will be emailed to registrants within ten business days after the live event. The recording will be accessible for six months from the event date.
Who is this for?
- Farm market owners
- Pick-your-own operation managers and owners
- Fruit growers
- Value-added producers
What will you learn?
- Strategies for clearly and confidently explaining weather impacts, crop losses, and supply constraints
- Talking points for addressing price increases with transparency and professionalism
- Strategies for responding to concerns about missing or reduced fruit varieties
- Tips for proactive communication through signage, staff training, and social media
- Insights on what resonates with customers—and what to avoid
Free
College of Agricultural Sciences
The Pennsylvania State University